WELCOME
STOTLER | HAYES
My name is Brittney Inman. I have been a reputable marketing director in the legal industry for over a decade.
My passion is growing law firms.
Branding Manager
WELCOME
There is a Strategy behind every skill That must be implemented.
Intuitive & Interactive Websites
Your website is your virtual business card that can be seen by 100’s-1000’s of people. This is the most important tool in any business and must be built strategically.
Easy to read & Easy to Navigate
A potential client should be able to make out exactly how you can help them at first glance of your website. A website should be easy to read and navigate to ensure they can find all of their questions without putting in much effort.
Keep the clicks coming
If your website is informative and allows for the visitor to keep clicking throughout your site, the more Google sees your website as relevant. 1- This keeps the user engaged and 2- this helps build your SEO
Resources, Resources
If your website does not comtain up-to-date information that is relevant to what the "searcher" is looking for, it is unlikely your page will stand out.
However, if your website holds the answers and offers a massive amount of information, they will keep coming back, click more through your website, and refer to your website for future answers- all of these help foster the virtual relationship with the "searcher" and increases the probability of that person to reach out to you for help.
Several Avenues for lead-generation
In today's technology-driven world, a person may choose one method of communication over another- some prefer to call while some prefer to text, email, chat, or submit a contact form.
In order to serve everyone, there must be a way for them to reach you by their preferred method of communication.
Optimized for SEO
If you want to be found, your website must be optimized for SEO. There are several elements that impact your SEO score. Your SEO score basically tells the search engine if it should even show your page to a "searcher" or not.
Optimized for Speed
Web page speed optimization should be a top priority for any website owner. The speed of your site dramatically impacts your site's SEO (search engine optimization) and bounce rate.
Optimized for Mobile
More than 60% of searchers use a mobile device for services.
Client Case Study
BDEC Case Study
Social Media Management
Anyone can post on social media, but if you are a law firm utilizing social media as a marketing tool, there needs to a strategy behind what you’re posting.
This is an effective strategy I use:
Branding
The more people see your name/your logo, the higher probability they are going to think of you when they need you.
Drive Traffic Back To Your Website
Social Media is an excellent vehicle to drive more traffic to your website. There are several ways to do this but blogs that are posted on social media are the most effective.
Show Authority In Your Field
You are experts in your field and this is a message to be conveyed to your audience through, expert advice, testimonials, accolades, etc.
Educate
Your PNC feels most empowered when they are educated. By educating your audience you are empowering them to make better decisions (ultimately, the excellent decision to reach out to you!) This can include a tip of the week, an update, or a FAQ.
Relate
People like people they can relate to....while it is imperative to show the image of an attorney hard at work fighting for their clients, it is also important to show you are a human, just like them....maybe a wife, a mother, a sister, a pet-lover, sports fanatic (Go PACK Go!)
Engage
When you engage with your audience, you increase the interaction on your sm page, which changes the algorithms and allows your posts to reach a larger audience.
Build Trust
Social Media is a great way to build that virtual rapport and build trust.
Encourage Referrals
Once you have educated your audience, shown authority, and built that trust- it makes it a lot easier to ask for that referral.
Reach A Larger Audience
I saved this one for last because if all of the above is implemented effectively and strategically.... this becomes the end result.
Post Based On Algorithms
Posts should be posted at optimal times of the day per platform user algorithms to increase visibility.
Content Creation
It’s amazing what just ONE piece of content can do to drive people back to your website.
Blogs
Blogs should be rich with information, internal site links, backlinks, and call-to-actions.
Drive people to your website
By posting relevant content on your website, you can post a snippet of that piece to drive people back to your website (which not only helps with brand awareness, but also SEO)
Turn into a social media piece
Any blog that is created should be available to your audience via social media- - which in turns drives that person back to your website.
convert into a video
One blog piece can be converted into several videos. You can use these videos on your YouTube channel, Social Media Platforms, Emails, and video resources are a great addition to your website.
convert into a podcast
Not everyone has time to read....so, why not convert into audio for a podcast?
Turn Into An E-Book
E-books are excellent for helping your audience learn, as well as lead-generation, and branding.
Send in An Email Campaign
Taking that same blog piece and posting into an email can strike an interest in those who are not always on social media. Not only can you send a series of blog article snippets in an email, but you can send them with clickable links to drive that person to your website to read the rest of the content.
Gear Branding
Office Gear for Employees
From apparel, and supplies, to individual digital branding.
Shock & Awe Value For Clients
How many law firms send appreciation swag to their PNC's or clients? This is a great way to stand out from other law firms.
Event Swag
People should walk away from an event with something to remember you by. In addition, I've found many will actually post some of their swag on social media which in turn is free advertising 🙂
Digital Branding
E-Signatures, Client Portals, etc
& More
There is no ceiling when it comes to branding.
Reputation Management
More people are likely to take the word of a friend, family member, or by looking at the company’s reviews.
If your law firm does not reflect many reviews the “searcher” his more likely to go to a company where their reputation can be verified.
Collect Genuine & Positive Reviews
I create campaigns to collect several genuine and positive reviews for the law firm.
Prevent Negative Reviews
I use a strategy of reviewing and rating the client's happiness with the firm prior to collecting the review.
Customer Satisfaction
If there is an unhappy client, there needs to be means of correcting the issue which tends to result in another positive review.
Video Testimonials
Video testimonials are powerful and can be used on the website and all social media platforms.
Sharable Content
Each positive review can be recycled into sharable content on all streams including, social media, YouTube, email, website, and more.
CRM Management
I believe in working smarter, not harder (Don’t get me wrong…I’m a workaholic!)
Having a CRM system ensures a way to individually stay in contact with each PNC, Client, Closed Client, Referral Source, etc without having to spend hours of manually reaching out.
Autopilot Campaigns
Automating campaigns helps to reach several clients and/or prospective clients before, during, and after their client journey.
Stay connected with clients
Let's face it, the #1 complain a client generally has with a law firm is lack of communication.
This ensures the client they have not been lost or put on the back burner.
Always Stay Top of Mind
Rule of thumb: Clients retain services when they're ready to retain services, not just when you're ready to provide. However, it is important to stay top of mind to ensure that when they need your services, you're already there!
Increases Client Retention
When the client receives communication from their law firm, they feel important. And shouldn't all of our clients be given that VIP service?
Increase Referrals
This is another form of branding. By maintaining a relationship with all referral sources, it helps to keep our name top of mind with maintaining a positive reputation.
Event Awareness
A CRM serves as a great catalyst for promoting upcoming events and sharing event history.
B2B Referral Marketing
People ask for and accept referrals from professionals they trust.
Meet with Attorneys
Previously, I would schedule lunches with attorneys in other fields who would be great referral partners. My job was to establish and nurture relationships with these attorneys.
Maintain a Positive Relationship
I carry myself professionally and always convey a message of "How can we help?".
Encourage Reviews
By nurturing these relationships, we saw an increase in partner referrals.
Guest Blogs
I would often collaborate with them on how they can guest blog on our website and vice versa. This helps with reputable back links and reaching a larger audience.
Direct Mail Marketing
Direct mail marketing needs to be done with a specific strategy in mind. This helps to save money, time, and energy when reaching an audience through DMM.
PNCS
Reaching out to those who need your services but are on the fence.
Clients
Staying connected with current clients.
Closed Clients
Reminding closed clients we are still there for them.
Event Awareness
Promoting upcoming events and encouraging a higher attendance rate.
Publications & Media
When building SEO for your website, getting published on credible legal websites is the way to go.
Not only does this increase brand awareness, but this also allows for backlinks from reputable sites (and Google likes that!)
You've seen a glimpse of my experience...now here's a little about me as a person
A little about my personality
I took the liberty of asking others for their opinions:
- My colleagues say I am driven, focused, and passionate (borderline obsessed) about marketing.
- My friends say I am dependable, loyal, and funny. Difficult to get me to go out because I enjoy my time with my family and I love working.
- My kids say I am really funny and chill, as long as they are doing great in school and are respectful….then not so much. (Can you blame me? They’re teenagers.)
I keep my social media content clean. I don’t stir up controversy or post inappropriate content. I believe in maintaining a good reputation for myself, my family, and the company I work for.
I’ve attached my DISC personality test results, as well. This test was taken on 11.13.2022
For the last 4 years, I have been building websites for law firms and assisting with their marketing. I am now ready to land a permanent role within a law firm.
What people have to say about me
Britt really knows how to build a quality law firm marketing publication to keep clients and referral attorneys engaged. If you need a firm magazine, blog, or newsletter, I have first-hand experience and can highly recommend her work.
"Brittney Inman is a marketing professional of the highest caliber. She and I worked closely together for 14 months and I watched her marketing genius generate an unbelievable amount of business for the firm we were assisting. She is incredibly creative, hardworking, and honest. Your company will be in good hands if you leave business development to her.
I was very impressed by the personalized service and value that I received from this firm. If you are looking for someone to help you grow your business by improving your marketing strategy and would like to do business with someone that goes the extra mile, then you should give this a try. Definitely recommend
If we always put the client's best interest first, the business will always come.
I like to build things and I am not afraid to think outside the box. In order to stand out as a law firm, you must market in a way other law firms are not.
Brittney Inman | All rights reserved